bada is a software platform for mobile devices being developed by Samsung Electronics. It is designed to cover high-end smartphones and mass model smartphones. Samsung claims that bada will rapidly replace its proprietary feature phone platform, converting feature phones to smartphones.This will smoothly turn conventional customers of Samsung handsets into smartphone customers. Thus, bada is expected to realize democritization of smartphone by providing wide range of handsets including high-end and affordable smartphones to the mobile market.
Its name is derived from the Korean word for ocean or sea.
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